Journal publishing constitutes the majority of Wiley’s business, but the online version of these journals had not been updated in many years. Refreshing the journal homepage was a significant first step in improving the reader’s experience. My work helped create a reusable template for any journal, making content more discoverable and giving visibility to our clients, the organizations responsible for the journal content.
Updates to the journal homepages were long overdue. Content was at times indistinguishable from banner ads. System constraints lead to an ever-lengthening left hand rail of categories. Further, there was no reference to a journal’s parent society, nor to any sibling journals that might create a stronger connection, brand recognition, and loyalty with the reader.
Wireframes and Research Findings
I created a prototype using input from editorial staff and stakeholders within Wiley, then tested it with authors and researchers. Findings are categorized and reviewed with client stakeholders to inform the next iteration.
A customizable template is created that can be used by any of our customer journals or societies. This approach is scalable while allowing our customers some control over the layout and features.
Journal Homepages offer more curated information and promote the articles most commonly sought after, as determined by research. The new society landing page highlights the numerous journals they produce. This helps build the brand and increases their value to their members.
Wiley Online Library - Journal Homepages
Many scholarly societies put out multiple journals, but originally there was no way to show this grouping or create any sense of brand. Every journal on Wiley Online Library lived its own, isolated existence. This project redefined what a journal home page was, and created parent pages to group publications and bring some attention to our clients who create them