The Problem
My team of classmates in Basic Interaction Design are tasked with designing a cheese recommendation system. We decide to work on something that could be deployed in stores, particularly grocery stores where informed experts are often lacking.
Competitive Analysis
My team visited online and brick & mortar cheese shops to identify best practices in cheese selling and to speak firsthand with expert cheesemongers.
A premiere cheese shop’s website Visiting the Pennsylvania Macaroni Co. Learning from an expert
Flow Model
Interviewing cheese sellers and buyers allows us to visually represent the exchange of information between customers and cheesemongers. We visually document these interactions and areas where communication or process breaks down.
- Novice customers are embarrassed by lack of knowledge
- Cheesemonger may assume knowledge or otherwise neglect to inform the customer
- The relationship with the cheesemonger can be meaningful
- Comparisons to other cheeses are helpful
Wireframe and Prototype
Landing Page All cheeses