Scholarly Journals

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/Posted by: aaronsch
Summary Journal publishing constitutes the majority of Wiley’s business, but the online version of these journals had not been updated in many years. Refreshing the journal homepage was a significant first step in improving the reader’s experience. My...

Dummies for Business

/Posted by: aaronsch
Summary In addition to selling informative and instructional books to the consumer market, the For Dummies lineup also markets itself to businesses. Companies use Dummies books about their products or services to explain and promote themselves. The...